Essar Telecom Kenya is aiming to increase usage of its mobile money transfer services through a new offer. The company yesterday announced a 200 per cent bonus airtime for subscribers who top up airtime via its mobile money platform yuCash. yuMobile chief executive Madhur Taneja said yuCash currently has around 1.8 subcribers out of its 3.22 million mobile customers. According to the latest CCK quarterly statistics, there were 21.1 million mobile money transfer subscribers by the end of December...
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